Privacy Policy
This Privacy Policy explains how Lux Prima collects, uses and protects your personal information when you visit our website, place an order, sign up to our mailing list, or contact us.
We are committed to looking after your information responsibly and only using it in ways that are relevant to your relationship with Lux Prima.
1. Who we are
Lux Prima is a UK-based coffee brand offering carefully selected coffee for home delivery.
Business name: Lux Prima
Email: hello@lux-prima.co.uk
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at hello@lux-prima.co.uk.
2. The information we collect
We may collect personal information when you use our website, place an order, manage a subscription, join our mailing list, or contact us directly.
This may include:
* your name
* your email address
* your delivery details
* your billing details
* your phone number, if provided
* your order history
* your subscription preferences
* messages you send to us
* information about how you use our website
We do not store your full payment card details. Payments are processed securely by our payment provider.
3. How we use your information
We use your personal information to:
* process and deliver your orders
* manage your subscription
* contact you about your purchase
* respond to enquiries
* send marketing emails where you have agreed to receive them, or where we are otherwise allowed to do so
* improve our website and customer experience
* meet our legal obligations
We will only use your information where we have a lawful reason to do so.
4. Our lawful basis for using your information
We use your information for different reasons depending on how you interact with us.
When you place an order or set up a subscription, we use your information because it is necessary to fulfil our contract with you.
When we respond to enquiries, improve our website, or keep basic business records, we may use your information because we have a legitimate interest in running Lux Prima properly.
Where you sign up to receive marketing emails, we use your consent. You can withdraw your consent at any time by clicking the unsubscribe link in our emails or by contacting hello@lux-prima.co.uk.
Where we are required to keep certain records for tax, accounting, or legal reasons, we use your information to comply with our legal obligations.
5. Email marketing
If you choose to join our mailing list, we may send you emails about Lux Prima, including product updates, offers, new blends and brand news.
You can unsubscribe at any time using the link in our emails or by contacting us at hello@lux-prima.co.uk.
We will not sell your personal information to third parties for marketing purposes.
6. Sharing your information
We may share your information with trusted third parties who help us run Lux Prima and fulfil your orders.
This may include:
* website and ecommerce providers
* payment providers
* delivery companies
* email marketing platforms
* professional advisers, where required
We only share the information needed for them to provide their service, and we expect them to keep your information secure.
We may also share personal information if required by law, regulation, or legal process.
7. How long we keep your information
We will only keep your personal information for as long as we need it.
Order information may be kept for as long as reasonably necessary for customer service, tax, accounting and legal purposes.
Marketing information will be kept until you unsubscribe or ask us to remove your details.
If you contact us with an enquiry, we may keep a record of that communication for a reasonable period in case we need to refer back to it.
8. Cookies
Our website may use cookies and similar technologies to help it work properly, understand how visitors use the site, and improve your browsing experience.
Some cookies are essential for the website to function, such as remembering items in your basket.
Where required, we will ask for your consent before using non-essential cookies, such as analytics or marketing cookies.
You can manage cookies through your browser settings, although disabling some cookies may affect how the website works.
9. How we protect your information
We take reasonable steps to keep your personal information safe and protect it from unauthorised access, loss, misuse, or disclosure.
However, no website or online service can be completely secure, so we cannot guarantee the security of information sent to us over the internet.
10. Your rights
You have rights over your personal information.
Depending on the circumstances, you may have the right to:
* ask for a copy of the personal information we hold about you
* ask us to correct information that is inaccurate
* ask us to delete your information
* object to how we use your information
* ask us to restrict how we use your information
* withdraw consent where we rely on consent
* ask for your information to be transferred to another provider
To exercise any of these rights, please contact us at hello@lux-prima.co.uk.
11. Complaints
If you have any concerns about how we use your personal information, please contact us first at hello@lux-prima.co.uk so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, which is the UK regulator for data protection.
12. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
13. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at hello@lux-prima.co.uk